Powered by Bittensor
White Paper
Revolutionizing how brands connect with the creator economy, powered by the unique Bittensor incentive mechanism.
Introduction
Bitcast is ushering in a new era of decentralized content creation and marketing, powered by the unique Bittensor incentive mechanism (Subnet 93). We aim to disrupt the traditional creator economy, offering a system that simultaneously amplifies brands marketing budgets while directly rewarding creators for authentic engagement and influence.
This whitepaper outlines the Bitcast project, detailing its integration with the Bittensor network, the incentive architecture for miners (content creators), and the technological framework that makes this model possible. We also highlight why Bitcast provides a game-changing alternative to conventional advertising models.
The global creator economy — valued at US$191 billion in 2025, is estimated to more than double in the next 5 years. This industry is bloated with inefficiencies, middlemen, content reviews, revisions and edits and is often done on a one to one relationship basis. Bitcast proposes a decentralized creator economy that taps into Bittensor’s open, permissionless AI and incentive network, offering brands unprecedented marketing reach whilst maintaining quality content.
How It Works (For Creators)
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Creator launches a Bitcast miner
Linking the Bitcast miner to the creators YouTube account. -
Pick a content brief
Creator chooses a content brief on the Bitcast platform that suits their style and audience. New content briefs are released every week. -
Create content that matches the brief
Use the Bitcast video pre-check tool to make sure the video meets the brief before posting it on YouTube. -
Earn crypto
As the video performs, Tao subnet (dTAO) token rewards are programmatically issued to creators daily, based on verifiable engagement metrics.
Less admin. Faster payment. Total Freedom.
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No contracts.
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No exclusivity.
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Huge earning potential.
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Fair and transparent daily crypto payments.
Why Advertisers should choose Bitcast?
1. Unmatched Cost Efficiency
Skip bloated agency fees, PR teams, opaque algorithms and unreliable metrics. With Bitcast, marketing spend goes directly to creators who generate real, measurable impact — cutting out expensive intermediaries.
2. Authentic, Creator-Driven Content at Scale, Fast.
Instead of negotiating with one creator at a time, launch a campaign brief that reaches hundreds of motivated creators incentivized to produce the best content possible.
3. Massive Reach
The campaign content doesn’t live in one ad placement or sponsored post. It becomes a decentralized wave of creator content that reaches diverse audiences organically, building trust and engagement.
4. AI powered Analytics
Understand how and where sponsored content is being viewed across multiple creators like never before.
Why Now?
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Advertising costs are at record highs.
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Marketing teams are busier than ever.
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Creators are at the mercy of centralized algorithms and opaque revenue shares.
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Capitalize on the shift from traditional PPC ads to content creators and story telling.
The Incentive Model
Every day, a dedicated incentive pot of dTAO is distributed among creators (miners) based on their contribution to the network's total engagement.
How Scoring Works
Our scoring system is fully transparent and based entirely on verifiable engagement metrics from YouTube — including but not exclusively:
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Hours watched
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Average percentage of video viewed
The total engagement across the entire subnet is calculated transparently on chain each day. Each creator’s share of that engagement determines their percentage of the daily incentive pot. The rewards are automatically paid out to the creators wallet daily.
Example:
If the total engagement value across the subnet is 1,000, and one creator (miner) is responsible for 12% of the engagement, they would receive 12% of the incentive pot.
Trustless, On-Chain Validation
Validators within the subnet verify and score each creator’s contribution based on these engagement metrics, ensuring complete transparency, fairness, and accuracy.
Bitcast is an open source project, visit our GitHub repo to go deeper on the mechanisms powering our platform.
Additional investor information
Initial Strategy
One of the main current issues within Bittensor is the infrastructure complexity and lack of understanding this generates across the wider crypto industry. We believe an effective way to combat this is through content creators being appropriately incentivized to educate.
Therefore, our initial content briefs will be determined by Bitcast and other stakeholders within the Bittensor ecosystem, aimed at promoting the value of Bittensor. We believe that, through doing this we will help the Bittensor ecosystem flourish.
During this initial period we aim to grow Bitcast's creator network. As the pool grows, as does the value provided by the platform which will attract brands wanting to advertise from across the crypto industry and beyond.
Bitcast Promotes Bitcast
The Bitcast network will, from time to time, promote the Bitcast platform, using the power of content creators to explain the power of Bitcast and raise awareness for the project across the crypto industry. More awareness, more investment.
Automatic Buy-Backs - the Bitcast Flywheel
Conclusion
Bitcast is set to revolutionize the creator economy by harnessing the decentralized power of the Bittensor network. By focusing on verifiable YouTube engagement metrics — rather than vanity metrics or algorithmic guesswork, Bitcast provides advertisers with a more cost-effective, transparent, and results-driven marketing solution that takes a fraction of the time to implement.
For creators, Bitcast offers the opportunity to work with exciting brands unleashing high earning potential, in addition to any existing income already being generated from YouTube. Connect to the Bitcast network, pick a content brief and bring it to life in their own unique style. No time spent on contract negotiations or sales outreach, which enables more time to be spent on creating the best content possible.
With plans to expand across platforms (see our RoadMap) and continuously refine our scoring and validation models, Bitcast is designed to serve businesses and creators of all sizes, delivering genuine reach and impact at unprecedented speeds.
As the first application on Subnet 93, Bitcast showcases the enormous potential of decentralized, incentive-based content creation — offering a powerful, trustless platform that benefits advertisers, creators, and the broader digital ecosystem alike.
Bitcast is not just an evolution of content creator marketing — it’s the foundation of a decentralized future where engagement is fairly rewarded, and marketing spend works harder and smarter.